Buyers Or Information Seekers: Whom Should You Target?

target marketFor an online marketer, being smart enough to know whom exactly to target and how to target them is the only shortcut to success. You’ll fail if you target the wrong people – that’s no rocket science. And you’ll fail as well if you target the right audience in the wrong way.

Now, the question is whom should you target as your audience? Read on, and you’ll get an answer that may surprise you.

In the past decades, advertising your products and bragging about its unique features was all you needed to make sales. Huge sales.

But today, the story has changed. People are no longer interested in those glorifying adjectives that marketers describe their products with. People feel skeptical about buying a new product because they’ve been burned several times in the past. And they’re now more than careful not to waste their money on mediocre offers

With many overhyped offers flocking the market today, it will take more than just advertising to sell your product. You need to offer value free. When you offer problem-solving information that your visitors find very helpful, you’ll build trust gradually, and they’ll deem you worthy of doing business with.

Here’s the explanation from another angle:

Because they don’t want to fall for the same old mediocre offers, most buyers search for genuine and valuable information about products or services before buying them. So, what we have today are information seekers, not buyers per se.

After all that has been explained, you can now see why your marketing efforts shouldn’t entail blatant advertisement and pitches. Rather, you should focus on offering valuable content. That’s the only way you can build trust and credibility. And remember, people will only buy from businesses they trust.

Valuable content answers the several questions that potential buyers are asking about your products or services. It explains to buyers how your products or services can solve their problems. It explains your products and services are the best for them in a very subtle way that doesn’t appear “salesy”. So, target information seekers by offering valuable content. Prospects will trust you and take you for an authority in your area of business. And when this happens, they deem your products the best fit for them.

Remember, when you’re trusted, not only will people do business with you, but they’ll also spread word about your business.

How can you offer valuable content?

The answer is simple. The best and simplest approach is for you to set up a blog for your business. Most businesses, having realized the importance of a blog, have set up theirs. You need to set up yours, now. Get started by Choosing the Right Domain Name for Your Business or you can decide to simply use the Empower Network blog

. It’s already set up and hosted for you and your content gets ranked easily in the search engine.

Having set up a blog, publish high quality, valuable, and engaging posts that your readers will find very helpful. Also offer information in the form of ebooks, videos, podcasts, etc. This way, you’ll convert many prospects and attract many more loyal customers.

What to Blog About? Top Money Making Ideas for Bloggers

Alternatively, you can go to My Lead System Pro backoffice and take one of the many valuable trainings and giveaway for free. You can also invite them to MLSP. MLSP or My Lead System Pro is a generic platform that provides solution to the 97% of internet marketers out there that are struggling to create an income online and generate leads. Its a funded proposal system that allows you to make money on the folks that aren’t interested in joining your primary business opportunity.


SPECIAL OFFER to test drive the system for only $2.




Can My Lead System Pro (MLSP) Really Help You Convert More Leads? (a review)

Can My Lead System Pro (MLSP) Really Help You Convert More Leads? (a review)To make real money from your online business, you must be able to attract customers that you can call your own. Customers that you can contact anytime you have an important message to pass across (not one-time visitors who visit your website once and leave, perhaps forever).

Having a capture page, also called a landing page or squeeze page is the best way to attract customers that you can build lasting relationships with.

If you’ve been mulling over how to set up your capture or squeeze page, build your mailing list, and set up your autoresponder, good news is here.


MLSP (My Lead System Pro) is a program designed for online entrepreneurs who want to grow their businesses and profit. In summary, it helps convert your website visitors to customers – repeat customers. Sounds awesome, right?

What does MLSP do?

Well, MLSP can help you:

  • Create a compelling, well-designed capture page. It comes with several preset capture page templates that you can easily choose from and tweak to your taste.
  • Embed an opt-in form within your capture page. This is your real tool for collecting visitors’ contact details (usually email addresses).
  • Embed videos or other incentive within your capture page, to enhance subscription.
  • Prepare a powerful sales copy with compelling CTAs. The program offers comprehensive how-to guides and templates to help you construct a sales copy that works.
  • Develop compelling autoresponder emails that will help convert more subscribers to customers. It comes with 26 pre-written emails that you can modify slightly to suit your taste.
  • Load your emails in your autoresponder program. The program also comprises how-to guides on this.

That’s not all. MLSP comes with many other bonus features that will help ease your online marketing tasks.

So, you no longer have any excuses for not making money online. Here’s a program that can help you handle everything that matters.

No, you don’t need to know HTML or other programming languages. With MLSP, everything becomes easy to handle, even for novices. So, there are no more intricacies.

How can I get MLSP?

I know you’ve been expecting this answer. Well, like most other programs, MLSP is available for order online. It goes for a very, very cheap price. Yes, too cheap, or perhaps, ridiculous – given the large chunk of tasks it can handle.

And, you know what? There’s a money back guarantee. If you’re not satisfied with the program or you it sucks, you’ll get your money back – in full.

Click here to test drive MLSP for $2 now.

Watch this 29-Minute presentation.

Magnetic Sponsoring Book Review: More Leads, More Cash, More Reps?

Magnetic SponsoringStruggling to record any meaningful success in your network marketing business?

You’ve been in the business for some time now, adopted every single tactic you read online, but you’re not getting the expected results?

Want to hear the bitter, harsh truths?

  1. People are no longer attracted to advertising.
  2. Nobody is interested in your business. What people want is value – how you can solve their problems, practically.
  3. What you thought are marketing techniques are no longer effective. The game has changed!

What is Magnetic Sponsoring?

Mike Dillard’s Magnetic Sponsoring is a 56+ pages densely written copy of his entire attraction marketing, lead generation, funded proposal marketing system.written specially for success-bound network marketers. It contains proven, practical tips on how you can grow your network marketing, or MLM, business exponentially within a very short period.

Most tactics in the Magnetic Sponsoring manual are aimed at helping you attract attention by providing value. Heard of Attraction Marketing? You’ll learn how to draw people – real customers – to your business. Yes, people will actually come to you rather than you pitching them your advertisements. Interesting, isn’t it? I’m sure you’d want to find out these magical tactics.

Here are other things you’ll learn in the Magnetic Sponsoring manual:

  • How you can make at least $500 from your network marketing business within the very first month
  • How to attract hundreds to thousands of people to join your downline without even mentioning your company or business name
  • How to quickly position yourself as an authority or expert even if you’re just starting up
  • How to gain people’s trust and get them to buy anything you have to offer
  • The deadly mistakes that can ruin your network marketing business
  • And lots more

But the only downside is the fact that you do only get the knowledge. You don’t get any tools, training, “set up” and ready to go system for you to start implementing.

If you are honestly serious about building a profitable network marketing business fast, grab the Magnetic Sponsoring manual now, costs less than $40 bucks and then check out My Lead System Pro for $2 and the new MLSP Mastery. It gives you all the TOOLS you need and a ton of advanced insider training you can use to generate leads and promote your primary business.

Start generating crazy leads and make some serious money with the new MLSP Mastery (I’m talking about 100% commission, $100 per member) and also for your primary business.

It’s time to stop struggling, wouldn’t you agree?

What to Blog About? Top Money Making Ideas for Bloggers

what to blog about? top money making ideas for bloggersIn my previous post, Buyers Or Information Seekers: Whom Should You Seek? I talked about setting up a blog, publish high quality, valuable, and engaging posts that your readers will find very helpful. Also offer information in the form of ebooks, videos, podcasts, etc. Lead by value. Offer solution to a problem.


“What do I blog about?”

“What products and programs to promote that will solve people’s problem, products that people will buy?”

The truth of the matter is…

To make real money from your online business – be it affiliate marketing or network marketing – you must promote only what people are buying.

If you promote products that no one is buying, you simply won’t make any money.

Do you now know why it’s important to target bestselling products? I’m sure you do.

Now, here are some very reliable and accurate online resources that can help you find the most lucrative products and programs to promote, either as an affiliate or as a network marketer:

1. Google Trends

This tool helps you know the current hot searches (that is, what people are searching for right now). Also, it shows graphs that indicate whether the number of global searches for a given query is increasing or decreasing with time.

With Google Trends, not only can you study the trends of a particular keyword or phrase, but you can also compare it with another keyword.

2. Ebay Pulse

Because people who are searching for Ebay are serious buyers, Ebay Pulse is a very reliable tool for finding what people are buying online right now. Just look at the “popular searches” list in your preferred category, and you’ll see the hottest selling products.

3. Amazon

The world’s largest online store, Amazon is another place to check for the current bestsellers. Click on your preferred category, and then click on the “bestsellers” tab on the category page. There you’ll find the current hotcakes in that category.

4. My Simon

Another reputable online store, My Simon has a “top searches” feature on the left hand side of each category page (just like Amazon). This gives you a clue about what people are buying the most in that category.

5. Clickbank Marketplace

If you want to promote digital products, such as ebooks, games, and software, Clickbank’s marketplace is the way to go. (Remember, these products offer the highest affiliate commissions. So, they’re really worth going after.) Once you’re in the marketplace, choose your preferred category, and look out for products with the highest gravity. These are the bestsellers in that category.

If you’re a network marketer, check out these two websites:

Both websites feature rankings of the best network marketing programs on the web, based on many factors. So, you can compare the top ranking programs before making an informed choice.

It’s important that you research the market before going into any business – online or offline. So, use these online resources to find the best products to market, and you’ll start making money in the end.

Tips: Leverage the power of an authority blog like Empower Network to rank for your chosen keywords quickly and start making money – real money, not peanuts – in a matter of days to a few weeks.

Get your own Empower Network Blog for a measly $25 bucks per month. This will be the best $25 that you will ever spent.