Buyers Or Information Seekers: Whom Should You Target?

target marketFor an online marketer, being smart enough to know whom exactly to target and how to target them is the only shortcut to success. You’ll fail if you target the wrong people – that’s no rocket science. And you’ll fail as well if you target the right audience in the wrong way.

Now, the question is whom should you target as your audience? Read on, and you’ll get an answer that may surprise you.

In the past decades, advertising your products and bragging about its unique features was all you needed to make sales. Huge sales.

But today, the story has changed. People are no longer interested in those glorifying adjectives that marketers describe their products with. People feel skeptical about buying a new product because they’ve been burned several times in the past. And they’re now more than careful not to waste their money on mediocre offers

With many overhyped offers flocking the market today, it will take more than just advertising to sell your product. You need to offer value free. When you offer problem-solving information that your visitors find very helpful, you’ll build trust gradually, and they’ll deem you worthy of doing business with.

Here’s the explanation from another angle:

Because they don’t want to fall for the same old mediocre offers, most buyers search for genuine and valuable information about products or services before buying them. So, what we have today are information seekers, not buyers per se.

After all that has been explained, you can now see why your marketing efforts shouldn’t entail blatant advertisement and pitches. Rather, you should focus on offering valuable content. That’s the only way you can build trust and credibility. And remember, people will only buy from businesses they trust.

Valuable content answers the several questions that potential buyers are asking about your products or services. It explains to buyers how your products or services can solve their problems. It explains your products and services are the best for them in a very subtle way that doesn’t appear “salesy”. So, target information seekers by offering valuable content. Prospects will trust you and take you for an authority in your area of business. And when this happens, they deem your products the best fit for them.

Remember, when you’re trusted, not only will people do business with you, but they’ll also spread word about your business.

How can you offer valuable content?

The answer is simple. The best and simplest approach is for you to set up a blog for your business. Most businesses, having realized the importance of a blog, have set up theirs. You need to set up yours, now. Get started by Choosing the Right Domain Name for Your Business or you can decide to simply use the Empower Network blog. It’s already set up and hosted for you and your content gets ranked easily in the search engine.

Having set up a blog, publish high quality, valuable, and engaging posts that your readers will find very helpful. Also offer information in the form of ebooks, videos, podcasts, etc. This way, you’ll convert many prospects and attract many more loyal customers.

What to Blog About? Top Money Making Ideas for Bloggers

Alternatively, you can go to My Lead System Pro backoffice and take one of the many valuable trainings and giveaway for free. You can also invite them to MLSP. MLSP or My Lead System Pro is a generic platform that provides solution to the 97% of internet marketers out there that are struggling to create an income online and generate leads. Its a funded proposal system that allows you to make money on the folks that aren’t interested in joining your primary business opportunity.


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A Proven Secret For Ranking High On Google For Your Target Keywords Using The Empower Network Blogging Platform?

Empower Network Blogging PlatformDid you know that about 150,000 new blogs and websites are launched every day, worldwide? Well, in case you didn’t know that before now, that’s the truth.

You know what that statistic means? It means that if you create a new blog today, you’ll have to compete with millions of other blogs in order to rank high in Google for your target keywords. That’s quite discouraging, right? Yes, very discouraging.

Even more frustrating is the fact that some monster sites are already sitting comfortably on top in Google’s rankings for most keywords. (And it’s like these sites will remain in the top position forever.) I mean, no matter how much time and effort you spend on SEO, you’re not likely to topple these sites.

But there’s a magical solution…

Yes, you can set up a new blog today and start ranking on Google’s front page for your target keywords within 7 days. You read that right. Within one week, your blog can topple the likes of Wikipedia and, and sit comfortably on the top spot. Did you just ask how? Wait, I’ll explain…

Empower Network Blogging Platform

You see, Google regards the Empower Network as an authority, like Wikipedia,, and others. So, any web page hosted on the Empower Network blogging platform which gains much more weight than blogs hosted on Blogger, WordPress, Typepad, and so on. And that’s why you’ll see many Empower Network-hosted blogs ranking among the top 10 sites in most Google searches. That’s the simple explanation.

So, if you’re thinking of starting your online business, you’ve just discovered a shortcut to huge profits. Of course, you’re free to take the longer route (by choosing WordPress or Blogger) and work hard for several months to years before you start making money. But why would anyone make the harder of two choices?

Just churn out high quality, valuable content that is well crafted around your target keywords and watch the magic happen! The blog has been professionally designed in a way that it looks friendly to both readers and search engines. So you don’t have to lose any sleep over the design.

Whether you’re looking at network marketing, affiliate marketing, freelancing, or any other form of online business, the Empower Network is the blogging platform for you. You’ll rank for your chosen keywords pretty quickly and you’ll start making money – real money, not peanuts – in a matter of days to a few weeks.

What Is Empower Network? The Insider Empower Network Facts!

Get your Empower Network Blogging Platform now

Do You Have Your Own Blog (Central Nerve Center) Online Business?

Would you like to become a six-figure earner? You can really achieve this dream from your online business.

It doesn’t matter whether you’re into multilevel marketing, affiliate marketing, freelancing, or some other form of online business.

But the truth is to be successful; you’ll need something very important… Something without which you’ll be trailing a very long, perhaps endless, route to success.

And that’s a blog (central nerve center), or website… differentiating you from the masses.

Yes, a blog or website is now a very important marketing technique that has helped many people grow their businesses and profits. Even the well-established businesses, by harnessing the power of a blog, or website, are getting more customers and increasing their brand strength.

You still don’t believe your online business needs a blog?

Here are five reasons why you should set up one as soon as possible:

1. People aren’t interested in your business

That’s the plain truth. Nobody is interested in your products or services or in those glorifying adjectives that you qualify your business with.

What people want is value. They want to know how your business can really solve their problems. So, if you offer valuable information that enlightens them, you’ll win them over to your side – even without blunt advertising.


2. People will take you for an expert

When you run a blog on which you offer helpful, problem-solving tips, people will take you for an authority, and they’ll trust you.

From whom else would people buy, if not someone they trust and think is an expert who knows much about his stuff?


3. You’ll be able to understand your potential customers better

A blog avails your readers the chance to post comments and ask questions about your posts. So, it’s a very good avenue for interacting with potential customers and understanding them better.

Also, your audience will get to know and understand you and your business better. Of course, people are more comfortable doing business with someone they know and understand.


4. Blogging is great for publicity

Only through blogging can you have an online presence. Remember, most people now search for products and services online, and they only do business with those they can find online.

So, if you don’t have a blog, you’ll be hiding your business away from thousands, perhaps millions, of potential customers.


5. Blogging creates more opportunities

By running a blog, you can easily venture into other online businesses – actively or passively. For instance, if you’re a freelance writer, you can venture into affiliate marketing and promote some products on your blog for extra cash.


6. Automated traffic for years to come!!

This is a BIG one! If you haven’t already, be sure to fill up the form below to pick up your 10 Day Training Series. I’ll be sharing with you various tactics to propel your website or blog to the top positions in search engine listings and some advanced traffic and lead generation technique that will bring automated traffic for years to come and continues to pay you over and over again.

So, take action

While you may be impressed at the profit you’re presently making from your online business, you’ll definitely make more by simply running a blog. Set up your blog or website today (it’s very cheap), and it will help you grow your business and income.



Your Action Steps…




Get your own Domain Name Here:





Get your own Hosting Account Here:





Important Note:

All too often, I see marketers using free hosting or web solution. The problem here is that YOU don’t own this, and if for any reason these solutions don’t like what you have hosted on their servers, there goes all of your work… straight down the drain.

Setting up your own wordpress blog is not incredibly difficult. If you are technically challenged, or a technophobe… Great news! You still have options 🙂

Empower Network Authority Blogging Platform

I strongly recommend Empower Network Authority Blogging Platform. With Empower Network, you can have an authority blog online and have complete control over your own content to brand yourself and host what you would like, AND you do not have to deal with the technical challenges of getting your blog online.


However, if you are NOT insistent on “personal branding” using your own blog, and want to use proven systems to leverage other people’s knowledge to lead with value, with the option to add your own personal content (such as videos and content) to your “funded proposal”, I highly recommend MLSP.