Search Engine Optimization, or SEO, involves the adoption of various tactics that are aimed at spurring a website or blog to the top positions in search engine rankings – for specific keywords.
SEO is dynamic. While some SEO tactics have lost their effectiveness over the years, some are still very potent. This article discusses the various SEO tactics that are very effective – as of now.
SEO tactics fall under two parts:
- On-page optimization: this comprises all tactical adjustments you make to your website’s content and layout, for SEO purposes.
- Off-page optimization: this comprises SEO tactics that you implement on other websites, but with the aim of boosting your website’s ranking.
Although many webmasters lowball on-page SEO techniques, they’re very important. In fact, they’ve been the only techniques that have remained effective ever since the beginning of SEO.
Proven on-page SEO tactics include:
- Adding your keywords in your pages’ meta tags
- Adding your keywords within your pages’ meta description
- Including your keywords within the title of your pages or posts
- Including your keywords in the body of your content – especially within the first paragraph
- Adding to your pictures, alt tags that contain your keywords
- Linking out to authority sites in your niche
The main purpose of on-page SEO is to “brand” the pages of your website or blog with your keywords as much as possible. This will help search engines recognize it easily and present it within their result pages when searches related to your keyword are made.
One mistake you should always avoid is over-optimization – stuffing your keywords unnecessarily within your content and meta tags. Search engines frown at this, and they penalize websites found violating the rule.
Although SEO Pressor is powerful, you can simply use the video tutorial above to get the same results on your own. If you decide to get SEOpressor, you must have your own self hosted wordpress blog. Simply enter your keyword into the provided area when creating a post and write your content. After you have finished with your post, SEOPressor will show you what you need to do to optimize your content.
Optional Premium On Page SEO Plugin For Those That Own Their Own
Self-hosted WordPress Blog (Not Empower Network Blog):
When you sign up for the Empower Network and get a customized viral blog, you also get the SEOPressor plug-in included as a free bonus.
Off-page SEO techniques are very important, and when done properly, they add more weight to your website’s rankings in search engines.
The main off-page SEO technique is link building. This involves creating links on other websites. These links redirect to your website. To rank you need Backlinks! You need lots and lots of backlinks.
Submit your website to social media and social bookmarking sites like:-
There are other ways of getting backlinks as well. You are definitely going to want to diversify the types of backlinks you are getting for the best results.
Tips: You can use this free resource www.Onlywire.com to semi-automate the process. You can also use www.Onlywire.com with TribePro to automate the process and leverage the power of community to massively syndicate your content to thousands of social media and bookmarking sites.
Article submission is another way of getting backlinks. Write good articles and link back to your blog/videos. Some directories to consider are:-
Update: Check here for Top 50 Article Directories By Traffic, Pagerank
Another way to get links are forums. Warriorforum is a popular form, as well as Better Networker. You can usually add a signature with a link to your website when posting.
Directory submissions is yet another way to get links back to your blog. These directories let you submit a link to your website. Some of them for free and some you will need to pay for. A quick search in Google will lead you to many directories. Two popular ones you-all hear a lot about are http://dir.yahoo.com
, but there are many others.
Off-page SEO is important because search engines regard links coming to your website as votes of confidence from those other websites. So, the more of these inbound links your website has, the higher it ranks in search listings.
So, you’ve now understood the basics of SEO, its importance, and its most important techniques, right? Good. That’s mission accomplished!
Feel free to leave a comment below and share it on Facebook / twitter to benefit more people!
Next I will be introducing more comprehensive backlinking strategies, leveraging tools and resources to speed up your backlinking process and not so common but extremely powerful backlinking strategies that will surely benefit you.
YOUR IMPORTANT RESOURCES
Free Off Page SEO Resources:
Use CheckPageRank.net to ensure you are submitting your content to high ranking web sites
Click Here for a list of High PR Article Directories to submit your content to for high quality back links
How to hyperlink your anchor text in the author resource box: <a href=”http://www.YourURLHere.com/”>Your Keyword Here</a>
Additional hyper-linking info
Use OnlyWire to find a list of social bookmarking sites
Ping URL’s For Self Hosted WordPress Blog
Use PingOMatic.com to ping your blog post URL’s and article URL’s for quicker indexing, or to maximize your pinging process use Ping Kaching.
Optional Premium Off Page SEO Software For Maximum Exposure and Automation: