Have you been in online business for some time now but haven’t been getting the results you wanted, despite having doing things the right way? If you just gave an affirmative answer, this article is for you. So, my friend, read on…
I understand. You may know of the best strategies in market. You may even have brilliant unique ideas others aren’t thinking of. In fact, you may be spending more time and effort on your business than many others who have achieved greater successes than yours. You know what the problem (in most cases like yours) is? I’ll tell you.
Over the years I’ve spent doing business online, I’ve come to realize one plain fact – two main reasons why people are failing in online business are:
- They devote more time to much less important things
- They’re never focused on doing one thing; they’re always changing direction
No matter how well you’re trying to “get things right”, if you’re having these two problems, you won’t get anywhere in your online business. That’s the truth!
Here are those “less important” things you’re (most likely) wasting much time on, and are preventing you from staying focused. I’ve also shared tips on how you can handle them better:
Chances are, you’re checking your email at every hour – even when you’re in the middle of something very important. This will no doubt reduce your productivity.
Solution: set just one or two times daily for checking and replying to mails.
Most of the time, you fall for the urge to click on every link and popup that shows on your screen – even when they’re not related to what you’re doing. This will change your direction and kill the zeal you initially had for whatever you’re doing.
Solution: ignore any link, ad, or popup that won’t help what you’re doing at the moment.
3. Old school techniques
Chances are, you’re spending much time on tactics that have long lost their effectiveness. An example? When you spend hours designing an ad rather than write quality content that will fascinate people and help you build trust.
Solution: always learn the techniques that are currently working for your business and adopt them. Drop outdated strategies.
After reading a nice post on how best to implement a brilliant tactic, you still try to find more posts that hammer on the same fact instead of taking action immediately.
Solution: once you’ve read a post that has covered what you need in detail, take action immediately, rather than reading more on what you already know.
5. Attracting the wrong audience
Whether you’re attracting prospects through social media or email marketing, all you need are prospects that will eventually convert.
Of what use is a Twitter profile with 113,000 followers when less than 100 followers show interest in your tweets and your business? Isn’t it better to have just 2,000 followers, with 1500 engaging with your business?
Solution: target your specific audience only. You don’t need a very large audience. What matters most is an audience that engages with your business and that eventually convert.
So, from now on, dedicate very little of your time to checking emails and other less important tasks. And focus more on building an active audience, taking action, and doing those things that will really grow your business.
Assign 1 or 2 high yield activities to your schedule daily.
Those could be:
- Create a blog post
- Write an article
- Make a video
- Create a facebook ppc ad
- Write sales copy
- Write autoresponder sequence
- Write an email broadcast
- Then, distribute the content to your list, facebook, twitter or other networks.
And then assign 2 to low yield activities to your schedule.
Those could be:
- 1 hour for email
- 1 hour for on facebook, twitter and other social networks
- 1 hour for doing research
- 1 hour for attending training/leadership calls
NOTE: Don’t add more than you can handle or you’ll end up overwhelmed. This only leads to inaction.
One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular. ~ Tony Robbins