Though the statement has become a cliché among online entrepreneurs, it remains one of the most factual statements about online marketing.
If you think you’re enough profit from your online business without a mailing list, the truth is that you’re losing even more by not having one. Believe me.
Without a mailing list, there’s no way you can claim to have loyal, repeat customers, since many of your customers won’t check back after their first deal with you.
But if you have a mailing list, you’ll keep getting in touch with them and updating them about new offers, discounts, and whatnot. This way, you’re reminding them that you care about them, and that they should check back when next they need your products or services.
That said, how can you build a massive mailing list quickly? There are many answers to the question. But in this post, I’ll be revealing only two smart, but closely related options: solo ads and ad swaps.
What do solo ads and ad swaps mean?
A solo ad is when you pay others – webmasters who have already build a large list – to blast an email, advertising your own business to their mailing lists. In other words, you’re paying them to recommend your business to their subscribers.
An ad swap is almost the same as a solo ad. But rather than you paying another webmaster to recommend your business to his list, you two agree on a barter.
For instance, if you’ve built your own list, you can arrange with another webmaster this way: you recommend his business to your subscribers and he recommends yours to his subscribers in return. So, no payment is involved. It’s simply trade-by-barter.
From the definitions, you’ll agree with me that you can only arrange ad swaps if you’ve got some subscribers to your list. If you have few or no subscribers and want to grow your list quickly, a solo ad would be more than suitable.
What are the requirements?
Well, for you to arrange an ad swap, you certainly must have built a list. So, this information may not be for you.
But if you’re just starting to build your list, you’ll need to put some things in place before paying for a solo ad:
- A landing page (or opt-in page or squeeze page) hosted on your website, blog or some other location online
- An opt-in form (for collecting your visitors’ contact details)
- An ethical bribe to give visitors (in exchange for their contact details). To encourage people to join your list, give them a freebie that offers valuable information. It could be a video, an ebook, a podcast, or an application
- An autoresponder for organizing your collected emails and sending messages to them.
How can you get ad swaps and solo ads?
Opportunities are abound online but here’s where I get my traffic from.
1) Warrior forum (classified section) solo sellers selling solos at a fair price. Members of the WF also often ask for or offer swap ads. Warrior Forum used to be free but they have returns to be a paid membership ($10) from Nov 2012.
2) Safe-swaps is another great place you can go get leads. Safe swaps has a huge database of solo ads sellers and ad swappers, though isn’t the best optins if your trying to makes sales for your business. However, just starting out in this business, you can get some decent leads and build up your list fast by doing email ad swaps.
3) Ezine/ Publishers traffic by far converts the best in terms of leads, and sales for you business but most ezines/publishers charge from $940 to $30,000.
Now, you’ve either discovered a smart way to build your mailing list quickly or how to make money by offering solo ads to others who need them. Whichever applies to you, leverage it now.