To date, Facebook remains the largest social media platform. Not only is it a great tool for connecting with friends, family, and colleagues, but many bloggers and entrepreneurs are using it to drive massive traffic to their online businesses.
You too can use Facebook to attract thousands of prospects and leads to your online business. How? Here are 7 foolproof tips on how you can generate massive traffic and grow your online business with Facebook:
1. Complete your profile, professionally
People feel reluctant to follow “unknown” entities on Facebook. Ensure that your Facebook page bears every detail people want to know about you and your online business. Give people the impression that there’s a real human behind the page, not a robot. This done, people won’t have any problems “liking” your page.
2. Publish valuable content
These days, nothing fascinates people and engages them more than valuable content does. So, post updates that your fans will find interesting and helpful, and more followers will join you. Avoid being overly promotional in your updates, though. If you offer quality information, you’ll attract customers, even without advertising to them. Trust is what matters most, and that’s what you should focus on building with quality content.
3. Be active and responsive
Update your page regularly and feed your fans with valuable information frequently. Also, respond to their comments, suggestions, and queries. This way, they’ll trust you more and will readily buy anything you offer.
4. Join groups and invite members to like you page.
This strategy works like crazy. First, find Facebook groups that are related to your business and join them. Interact with members and offer value to the group. Then strategically invite them to like your page. They certainly will follow you down there.
5. Link your blog to your Facebook page
Your reason for creating a page in the first place was to drive traffic to your blog or landing page, right? If you don’t insert links to these in your updates, how will you convert your fans to customers?
6. Run competitions
Post a quiz and declare attractive prizes for winners. More people will troop in to like your page. Do you know why? Everyone loves prizes. But don’t forget to apply this smart tactic: state clearly that only fans who opt-in to your mailing list will be eligible to win prizes. You get that trick?
7. Inject humor
Post funny updates at intervals. People love jokes and other funny stuff. Many more people will like your page simply because they love funny stuff.
Try these tactics and you’ll grow your Facebook fan base markedly.
Do you think there are other potent tactics that were not mentioned in the post, let’s learn from you in the comments.
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